Overview
My Role
Team Spotlight
Product Design
Graphic Design
Motion Design
Engineering
Business & User Goals
01
Create an interactive booth experience that grabs the attention of participants to Lottie and gives them a chance to explore its features firsthand.
02
Strategically impress leaders at our demo booth to secure budget buy-ins, paving the way for motion teams to acquire Lottie enterprise licenses to streamline workflows.
Challenges
01
Produce a booth experience that shows Lottie’s dynamic data capabilities from our ESPN sports projects, while ensuring the visual design aligns with this year’s Disney UX Summit branding.
02
Facing a tight timeline and other competing priorities in our ongoing sprints, we tested our cross-team collaboration by merging ideas and delivering design with speed and quality.
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Disclaimer
Certain design processes and data have been purposefully excluded in compliance with NDAs to safeguard the confidentiality of both the company and its clients.
Impact
14.5%
Acceptance Rate
We were one of 29 presentation submissions selected from over 200 to be featured at the Disney UX Design Summit this year.
Lottie
Leadership Impression
Our demo impressed Disney Design and Parks leaders, leading to securing an enterprise license for Lottie software after the event.
Synergy
Cross-Team Influence
Our mini web app inspired the UX Engineering team to use it as the foundation for developing our internal data entry tool.
Smiles
Easter Eggs Delight
The smiles and excitement from participants creating their Lottie Passes were the ultimate reward, reflecting the success of our booth.
The Process
In preparation for our annual UX design conference, I proposed focusing on the complete user journey—from booth arrival to receiving their personalized Lottie Pass. We brainstormed the key data participants would provide versus what we could pull from our system. Additionally, we showcased our recent sports projects on a display behind the booth. This resulted in a digital Personalized Lottie Summit Pass, educating and engaging participants while highlighting our sports work.
Moodboard
With our goals in mind, I created a moodboard using Mary Blair's artworks to align with this year's summit branding.
Drawing from old Disney tickets, I decided to sneak in some subtle Easter eggs for data visualization.
Exploring ticket designs from different countries sparked the idea to add multi-language elements, ensuring the Pass is engaging and inclusive for participants from different countries.
Moodboard
With our goals in mind, I created a moodboard using Mary Blair's artworks to align with this year's summit branding.
Drawing from old Disney tickets, I decided to sneak in some subtle Easter eggs for data visualization.
Exploring ticket designs from different countries sparked the idea to add multi-language elements, ensuring the Pass is engaging and inclusive for participants from different countries.
Ideation
I crafted the storyboard using Graphic Design partner's illustrations, creating a narrative to delight participants and align with our mission.
Option 007
This version centered on participant-focused photography with gradients that aligned with this year's theme visuals.
Option 008
This version highlighted conference ticket UI as the focal point, incorporating park illustrations to evoke the joy of the rides.
Production
To enhance participants' experience of creating their personalized Summit Pass,I proposed a UX flow where participants answer a few fun Disney Easter egg questions to spark joy, while pulling key data from Disney's internal backend. This streamlined the process, making it hassle-free and delivering a seamless user journey experience.
The result? We developed a responsive web app for Lottie Pass data entry, allowing participants to input data via desktop or mobile. I delivered a production-ready handoff file with micro-interaction videos to support efficient coding by the UX Engineer.
Result
The finalized design focuses on participant data-driven insights. It begins with the summit's theme, integrates Mary Blair's visuals to highlight Disney Easter eggs in the ticket UI, and concludes by reconnecting with the park visit experience.
Testimony
Takeaways
Our work on ESPN and Fantasy sports projects over the past year built trust, rapport, and unified design expertise. Consistent efforts across CXF teams led to our successful submission for the competitive UX summit!
The Lottie animation for the Pass was limited to 10 seconds. Given this constraint, I prioritized visual functionality for the digital Summit Pass. This simplification kept the story engaging while effectively highlighting the ticket UI and data visualization.
© 2025 Rosie Way I Designed with 🫶🏻 on webflow I All Rights Reserved
