Disney

Made to Spark Joy:
A Personalized Badge App
for Disney’s UX Summit

Rosie Way
5 min read
🚀
Status
Shipped in May 2024
🗓️
Timeline
Apr - May 2024
🤖
Platform
Responsive Web App
🧰
Tools
Figma, Illustrator, After Effects

Impact at a Glance

200+

participants inspired

56+

Personalized badges created

1

Lottie license greenlit by Disney leadership

Challenge

As the Lottie animation Demo team, we were invited to create a booth for Disney’s UX Summit showcasing how Lottie handles dynamic data in sports features we’d shipped. But past participants made it clear they preferred hands-on learning over passive demos 😅 (noted).

So how might we turn our booth into an interactive experience, letting participants explore Lottie firsthand and helping our Motion team secure buy-in for the Lottie animation enterprise license from leadership when we demo it?

Solution

I drove the product strategy and designed a personalized badge app, enabling participants to create their own animated Summit badge.

To bring the vision to life, I partnered with Motion, Graphic, and Engineering teams, aligning design execution with technical constraints and event goals. Together, we shipped a fully functional app that inspired new ideas across teams, satisfied participant needs, and hit all our goals as a team.

Project Lead & Team

My Role as Product Design Strategist

Prototyping, UI Motion Design, UX Design, Storyboard, Moodboard, Graphic Design UX Writing, Usability Testing, Engineer QA

Our Team

1 Product Designer, 1 Motion Designer, 1 Graphic Designer, 1 Engineer

Want to Dive Deeper?

🔒

Email me at rw.rosieway@gmail.com and I’ll get the passcode to you in no time!

Peek Inside