2X
increase in user engagement
~50%
design time saved for the team
6+
designers upskilled
in Figma variables
User feedback rolled in 📣 The App Store wasn’t highlighting new features clearly, and some even wondered if the app was still active. With just four weeks on the clock, we had to turn that confusion into something fresh, informative, and engaging. I led the redesign and made it happen.
Strategic
Collaboration
To align the App Store with TC’s new brand identity, I led design delegation and partnered across teams. We delivered visuals that supported business goals and increased user engagement.
Accelerated Workflow
I tackled branding and storytelling across every screen to deliver a polished, component-driven solution. The result was a visually bold, UX-forward design system that boosted engagement and helped the team move faster.
👩🏻💻 My Role as Project Lead
Design System, Component Library, Graphic design User Research, Competitor Analysis
🤝🏻 Our Team
2 Product Designers, 1 UX Writer, 1 Motion Designer 1 Product Manager, 1 Engineer
User Research
⬇️ ~45% screen recall rate
🙁 Ineffective UX writing
Cross-Team Collaboration
Solution
🔎 Audit for Design Systems
⚡️ Motion-Ready Components
🚀 TC’s First Component Library
📈 ~50% Faster Design Efficiency
💨 Faster Variant Selection
Result
Testimony
✨ Teaching Variables
Curious about how Figma variables could improve efficiency, I explored the feature after hours and applied it to this project early on. It worked better than I expected, and my manager later invited me to lead a workshop. Sharing what I learned became a great moment to grow together as a team.
This shipped as part of the live TC refresh. Now live on the App Store.