Welcome

to the story of Rosie Way

Background
Based in Portland, Oregon, I’m a Sr. Product Designer with 5+ years of experience launching products for Fortune 500, startups, and agencies across six countries.
At Disney Sports, I crafted monetization features for ESPN Fantasy, driving $10M in revenue and over 100M impressions. Leveraging Figma and motion UI/UX, I transformed complex sports data into scalable ad UI, reducing iteration time by 30% and streamlining CXF workflows.
My freelance work and experience at a Silicon Valley AI startup further honed my skills in storytelling, presentation, stakeholder collaboration, and fast-paced, high-quality design across diverse industries.
Outside of work, I enjoy exploring the latest tech and interactive design trends. This inspiration leads me to create fun prototypes, which also help refine my skills in Interaction and Motion UI/UX design.
Brands I've Worked
Workshop Demo
2024 @Disney UX Design Summit
• Animation Playbook: How Lottie Changed the Game
2022 @Disney Motion Design Workshop
• Figma Prototype: Dynamic Island Live Scores
• Figma Prototype: Spotify Star Wars Music Blend
2021 @Reborn Academy
• Live Streaming UI/UX Design Prototype Tutorial
Fun Fact 01
In my previous role as a consultant in Taiwan, I worked with clients like TSMC, the world’s top chip maker (the one behind Apple’s 3nm A18 chipset). Back then, my world revolved around the intricate ecosystem of semiconductor manufacturing—quite the journey from tech to design, right 😉?
Fun Fact 02
I’m a language enthusiast! Along with English and native Mandarin, I dabble in French and Japanese. Duolingo is my trusty sidekick in keeping them sharp. Consider it my Jedi training for staying multilingual!
Fun Fact 03
I’ve always been fascinated by pop culture and fan behaviors. My master’s thesis explored American TV show fans in Taiwan, and my design work later expanded to fashion, sports, and collectible fans—like Funko, LEGO, and of course, Star Wars!
My Teamwork Mindset
It’s about uniting our diverse perspectives to create something greater than ourselves. By combining our strengths, we channel our collective 'Force' to build products we truly believe in. It's all about open collaboration, where creativity and innovation thrive.
My Design Principles
Design for joy.
Push boundaries
Every pixel counts.
Keep learning, keep growing.
Prototyping tells better stories.
Teamwork makes dreams work.
Aesthetics and function are one.

My Joy