Launch
Timeline
Deliverables
Tools
Overview
About Buyzooka
Goals & Challenges
01
Improve the user journey experience and the user interface of Buyzooka’s Chrome extension app to help online shoppers shop and checkout at cross-sites happily, securely and successfully.
02
Redesigned the landing page to boost Buyzooka's brand awareness among target users and drive them to download the extension and sign up for Buyzooka’s service.
03
Optimize product experience for Buyzooka to attract more investors and get more fundings from €240K to €4.5M.
04
Despite a four-week turnaround and a nine-hour time difference (Paris and San Francisco), Buyzooka's team's flexibility and frequent syncs enabled us to review everything efficiently and launch the feature on time.
User Research
According to the user research data from Buyzooka and Baymard, there were 85 % of online shopping carts got abandoned in 2020. Online shoppers are tired of having to create a user account for each of the online stores that they visit.
Persona
Buyzooka’s target audience is Millennials who like online shopping, indie stores and embrace the spirit of “Bobo” (It’s a French term, short for bourgeois-bohème. The closest meaning in English can be defined as yuppies with an attitude.)
Audit User Flow
Based on the user data that Buyzooka provided, I analyzed and complied them into the user journey map to identify the design solutions that I can create for Buyzooka.
Result
Buyzooka’s new branding focused on a 'c’est chic' female-driven shopping experience. I revamped the color palette and key visuals to be vibrant and energetic, while also providing lo-fi 3D graphics using Adobe Substance for future exploration.
Understand Users
Due to technical constraints with the search engine, I redesigned a visually-driven search page with UX copywriting to make product searches easier for online shoppers.
Understand Users
Leveraging Buyzooka’s user flow data, I redesigned the pop-up extension UI with new branding colors and refined the layout hierarchy to streamline the checkout process for online shoppers.
Understand Users
I designed a new sign-up page for Buyzooka using a minimalistic, on-brand visual language.
Impact
🥰
100%
Client Satisfaction
The product is live on the Chrome Web Store, and Buyzooka was thrilled with my work and collaboration.
🥳
1
Product Hunt
Buyzooka went live on Product Hunt in March 2021, marking a key milestone, supported by my on-time deliverables that contributed to their success.
Testimony
Tzu-Ya Yang, Buyzooka CPO & Co-Founder
It was a very good experience working with Rosie. Her fast understanding of our product/business and high productivity makes the project move smoothly.
Learnings
Working with Buyzooka taught me the value of agility and speed in a startup environment. Their mission to support local French indie businesses required fast, efficient design solutions. It was also my first time seeing a client launch their product into the market and feature it on Product Hunt. This experience showed me that working with clients goes beyond one-off project delivery—it's about co-creating products and embracing their mission together.
Let’s UpvoteAll design and data here have been redacted to honor NDAs and protect company and client confidentiality.
© 2024 ROSIE WAY • ALL RIGHTS RESERVED
