Launch
Timeline
Deliverables
Tools
Overview
About Focus 360
Goals & Challenges
01
Create a minimalistic and responsive interface for the web app that allows home buyers to explore massive design options and features without sacrificing the view of the model rooms.
02
The new UI is designed to use glassmorphism to achieve a more clear, and translucent interfaces with visual contrast, hierarchy and usability.
03
This B2B and B2C web app requires a customizable, flexible UI to support both residential and commercial goals.
04
Projected users will exceed millions across the commercial, hospitality, and residential builder markets in the U.S.
Design Process
🧠
Align Expectation
9/27 - 10/8
• Audit the UX of the existing wireframe
• Define and discuss the MVP
• Align project scope, timeline, and handoff
🔎
User Research
9/27 - 10/8
• Analyze user interview results
• Competitor analysis
• UI pattern research
• Define user flow
🖥️
Rapid Prototyping
9/27 - 10/8
• Create interactive prototypes with shareable links for clients to conduct usability testing
• Provide prototype videos for a comprehensive user flow review
👂🏼
Feedback Loop
9/27 - 10/8
• Establish a regular feedback loop with the PM and Engineering to ensure design feasibility and accessibility
Newly Defined User Flow
Result
The design minimizes the interface while ensuring clear visual contrast and hierarchy, guiding homebuyers to easily create their ideal homes.
Understand Users
User data showed that target users primarily use desktops and mobiles for model home design, so the deliverables included responsive designs for both platforms.
Understand Users
During prototyping, I identified the need for custom icons, starting with a few sketches that evolved into a complete icon set.
Impact
Testimony
Steve Ormonde, Focus 360 President & Founder
I’ve been fortunate enough to working with some great designers over the years and Rosie is certainly one of them. She approaches each project with enthusiasm, communicates extraordinarily well during the process and delivers a terrific design each time. I would highly recommend her to anyone looking for a reliable, professional designer!
Paul Cardis, Focus 360 Technical Project Manager
Rosie helped our company tremendously in the development of UI/UX for a critical client application that was both web based and mobile responsive. I highly recommend her and already have recommended her for more projects!
Learnings
What started as a request for a couple of custom icons, like a stove and cabinet, quickly grew into a full design project after the client loved the initial work. Despite it being my first time creating custom icons, the competitor analysis I conducted inspired the aesthetics, and the project evolved far beyond expectations. With a focus on supporting the client’s vision and passion for owning their icon set, I delivered a complete set that went live—strengthening the client relationship and expanding my design skills in ways I hadn’t anticipated.
All design and data here have been redacted to honor NDAs and protect company and client confidentiality.
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