Overview
My Role
About Focus 360
Business & User Goals
01
Create a minimalistic and responsive interface for the web app that allows home buyers to explore massive design options and features without sacrificing the view of the model rooms.
02
The new UI is designed to use glassmorphism to achieve a more clear, and translucent interfaces with visual contrast, hierarchy and usability.
Challenges
01
Tasked with a B2B web app serving both residential and commercial needs, I tackled the challenge of crafting a scalable, systematic MVP UI.
02
With millions of users across commercial, hospitality, and residential markets, I developed robust design hand-off documentation to empower engineers in evolving the MVP.
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Disclaimer
Certain design processes and data have been purposefully excluded in compliance with NDAs to safeguard the confidentiality of both the company and its clients.
Impact
Over Millions
Client estimated revenue and users for homebuyers and homebuilders will exceed millions after the new web app launch.
Newly Defined User Flow
Result
The design minimizes the interface while ensuring clear visual contrast and hierarchy, guiding homebuyers to easily create their ideal homes.
Understand Users
User data showed that target users primarily use desktops and mobiles for model home design, so the deliverables included responsive designs for both platforms.
Understand Users
During prototyping, I identified the need for custom icons, starting with a few sketches that evolved into a complete icon set.
Testimony
Takeaways
What started as a request for a couple of custom icons, like a stove and cabinet, quickly grew into a full design project after the client loved the initial work. Despite it being my first time creating custom icons, the competitor analysis I conducted inspired the aesthetics, and the project evolved far beyond expectations. With a focus on supporting the client’s vision and passion for owning their icon set, I delivered a complete set that went live—strengthening the client relationship and expanding my design skills in ways I hadn’t anticipated.
Product Promotion
Partner with Focus 360
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